The economy and job marketplace has been drastically transformed in the last decade with the rapid growth of technology and the internet.  In so much that many careers have become obsolete, or have become highly technical and specialized requiring new knowledge.  Jobs from the executives, managerial, professional and line staff in virtually every industry have transformed.  It is no surprise that many people in their late 40s and 50s are struggling to remain relevant.  And those who have lost jobs are having a more difficult time returning to full employment. Many of us are being forced to reinvent ourselves to find new ways to earn a living.  While our parents often worked in the same job or career for the majority of their adult life, retiring with a pension, the jobs of today, even with a college education, require us to diversify and have more than one income stream.

What does this mean for our careers?  Frankly, we all must face the reality that we must continue to grow and learn–whether it’s gaining a new technical skill, a new certification or license or going back to school and getting another degree.  We must reinvent and repackage our existing experience and knowledge, in new and creative ways for different careers.  For some, it has meant that a job is no longer a viable option and we must start our own business.   We are in constant competition with a younger, more technologically savvy colleague with more energy and enthusiasm who has a grasp of the latest social media tools to market themselves and their companies.  But do not despair, your years of knowledge in overcoming difficult work situations, undergoing mergers, layoffs, restructuring and the latest business models is an asset.  Just like in the world of fashion, where the latest trend is really a recycled one from the past–with some embellishments, so in business, many ideas are dressed up with technology.  If you lived through the 70s, 80s, and 90s, you are ahead of your younger colleague in being able to extrapolate, predict and forecast.

As a coach, I work with you to help you decipher, discover, and re-apply your knowledge and experience to what is relevant today.  Remember, while technology is changing our processes and systemspeople are still the same.  To be an effective business leader, you have to have a plan, understand worker motivations, drive team performance with metrics and most importantly, understand your customer.